Strategies Research On Advertisement Transmission Of Brand Interaction Under The Context Of Mobile Internet

Mobile internet and information transmission technology have been prospering,which has created completely new development opportunity for brand transmission approach and various kinds of external environment.The old model of advertisement interaction usually decides suitable transmission scheme according to the real feedback of people,but development of mobile internet and relevant technology have completely reversed this condition.This kind of technology has tightened the relationship between brand and customers,which enables customers to search for focused information conveniently while having control of interactive advertisement.The overall atmosphere of advertisement transmission has changed,and customers at the side of recipients become leaders,which will lead to change of transmission model of interactive advertisement.This article focuses on interactive design and characteristics and relevant requirement of brand advertisement design,and it integrates emerging mobile internet technology like Lasswell Transmission Model and multiple screen interaction.It also carries out profound analysis of brand interaction advertisement transmission under the context of mobile internet.According to analysis results,the author believes that brand interaction advertisement transmission under the context of mobile internet plays an important role in meeting advertisement's demand and enhancing creativity.At the same time,this article makes use of overall process of brand interaction advertisement transmission under the context of mobile internet to carry out profound research toward an approach that matches with the external environment,explores how brand transmission can better apply various kinds emerging technologies under the mobile internet context and more effective transmission form,and make plans for enhancement of brand asset.This article also make references toward real cases of brand interaction advertisement under the context of mobile internet,and carries out delicate analysis of relevant design means and schemes of brand advertisement according to brand requirement.