| Animation is the works of Anime and Comic, and some related graphics, image audio& video and its derivative product. Now, in china, animation has been an emerging industry, which is diversifying and expanding its market, gradually. In recent years, China supports animation industry vigorously, and animation made in china has unprecedented development space. The industry chain of animation is numerous. But, for macro issues, it can be generalized as creation process and communication process. During the development of industrialization, each animation has both artistic quality and commercial value. Artistic quality is mainly endowed by creation and commercial value is mainly realized by dissemination. During the process of animation creation and dissemination, if we can balance the relationship between artistic and commercial value, it will be a key to success for animation work made in china.By analyzing animation artistic and commercial, we sum up the relationship between them. Then, base on this guide, we study foreign animation creation and dissemination mode, including the American mode leaded by monopoly companies, the Japanese mode leaded by comic, the European model leaded by the coordination of animation association. And we extract some referential experience for Chinese animation industry. Finally, by the tool of SWOT, we analyze customers and market in china. Leading by the balance of artistic and commercial value, we sum up a set of effectively improving tactics for these main aspects, like animation play writing, derivative product development, public relations, media communication and trade cooperation and so on. We beloved that it can help Chinese animation going on the track of sound progress, and put forward to the prospects of Chinese animation future's development!... |
