The Dynamic Expression Of Planar Graphic On Screen

Since the digital media has been introduced in the field of media production and media dissemination, the frequency and usage of traditional paper-based print media has been declining year by year. Especially when new media such as the network media, LED TV video wall, building video and mobile phones and so on, fully coverage, Screen-oriented digital media is becoming universal rapidly and is applying widely by society at an alarming rate. Graphic designers have in a long-term Study the material symbol——Static graphic, had also undergone tremendous changes in Its content, form, function, requirements, etc. the planar graphic that is characterized by static graphic in the past, had also quietly move toward to the screen from the paper, became an expression of dynamic. Its vision and hearing, time and space integrated communication format allows the planar graphic language to be carried forward and developed in its content, Dynamic, virtualization, interoperability and other technical features also results in the planar graphic form of language greatly expanded. This article, begins discussion from the characteristics of many linguistic forms, which planar graphic had shown in its dynamic performance on the screen, which planar graphic had spreading and applying in different new media ads, and changes to the people that from the way we rise and receive information. Thus, to prove that planar graphic is still the information symbol in screen information conveying activity of the new media. the dynamic expression of Planar graphic is not only innovated the performance in the form of planar graphic, enriched planar graphic's vocabulary, expanded the connotation and extension of plane graphic language, but also Developed a high-energy and low consumption forms of advertising, to promoting the dissemination of information unprecedently in the arts and technologies.