Research On Thinking Transformation And Development Of Graphic Design Based On Mobile Digital Media Background

With digital media,like mobile phones and tablets,playing an increasingly important role in people’s life,the era of "screen" comes into being.Traditional graphic design is increasingly unable to meet the information dissemination needs of information publishers and information recipients.Based on this background,this paper makes a deeply research on the transformation of graphic design to "screen" design.At the same time,opinions and thoughts on the development of the "screen" are illustrated as well.The propagation carrier of graphic design changes in mobile digital media,This paper radical changes in the media are explored from the perspective of the "screen" and the characteristics of the "screen" era as well as the new features of social environment is analyzed in order to comprehensively understand the concept of the "screen" era and its characteristics.As the main carrier of information dissemination,graphic design is closely related to the media.The two complement and promote each other.As media changes in the "screen" era,the social environment and the need of the masses have also changed.New demands are required for graphic design under the new era.Therefore,"screen" design comes into being as a response for social development.From the graphic design to the "screen" design,the design thinking will inevitably change.This paper elaborates the specific transformation of thinking in terms of information publishers,audiences and designers.The informationized environment promotes the change of information publishers’ thinking;the audience creates new demands for information content and sensory feelings through mobile digital media;as the designer of information output carrier,the characteristics of "screen" and audience characteristics are integrated into the design,according to its thinking mode,creative method and design content.Besides,the value of its transformation in social development and information dissemination is also explored.On the basis of in-depth analysis of the design from the graphic design to the"screen",the development of the "screen" surface design,and the impact of 5G,artificial intelligence design technology development on the "screen" design,fully recognize the nature of "screen" design and its limitations.Let "screen" design solve the targeted problem accurately,and realize information communication effectively without ignoring its essence when paying attention to the form of innovation.Thus,we need to make the "screen" design a better way for information communication so as to build a mobile aesthetic environment.