The Research Of Modern Catchwords

With the changing times, social development, technological advances, catchwords in the language within the system of regulation and the public consciousness, driven by a large number of mental production, and growing. Catchwords research is a new and complex subject, as a special language and social phenomena, making deeply analysis for it has important value and significance.Modern catchwords as the research object of this paper, from social linguistics, rhetoric of modern Chinese, modern Chinese linguistics multiple point of view, macro to micro, took to the synchronic description of two levels. Through comparative analysis of other linguistic phenomena, on the catchwords for a more rigorous definition. At the same time through the inventory of the catchwords in recent decades, a comprehensive analysis concluded that: modern catchwords have a word, phrase, sentence, fixed format, and other forms; The new coinage, foreign words, paraphrasing words, dialect words, specialized terms, the media language are the important way to generate modern catchwords; Homophonic rule, analogy copy method, Collocation, abbreviation simplification, semantic change, rhetoric coinage rule are the main structural modern catchwords manner; Differences of the public becoming the new, streamlined and so favorably to drive Pragmatic Psychology, coupled with social life and cultural progress, is to promote the emergence and development of catchwords important external conditions; Mechanism from the internal factors as language, the language of the analogy mechanism, economy and language progress and development trend of the system itself, provide for the catchwords possible survival and development.