Study On The Future Development Path Creation Of Movie And Television Industry In The New Media Environment

The rise of new media for film and television production and dissemination isundoubtedly impact is enormous: in opportunities but also derive a lot of problems. Theauthor believes that the rise of new media to film and television production to bring moreadvanced platform to broaden the dissemination of space and dimension of films andtelevision productions, film and television production and dissemination provides moreopportunities and space for development, at the same time, rapid development brings someunavoidable issue.The author analyzed the performance like interactivity, timeliness, participatory,personalized in the film and television production and dissemination, and made a play to theadvantages of the new media in the film and television production and dissemination ofrecommendations. For how to play the new media in the film and television production anddissemination of the advantages of interactivity, the author believes that according to anexample of the proposed "To give full play to new media without the constraints of time,widely spread range of advantages, to achieve an open film and television production anddissemination", and "to give full play to the advantage of the strong interaction of new media,new media, select the appropriate production and establish a more open communicationplatform and channels." For how to play the new media in the film and television productionand dissemination of timely advantage, the author believes that according to an example ofthe proposed "Building more efficient video production and distribution channels" and"should explore the use of new media mainstream sound, the way society is spread energy"and other suggestions; how to take advantage of new media to participate and participatory inthe film and television production and dissemination, author "change the way the audience ispassive recipients of thinking" and "participatory entertainment" perspectives put forwardcountermeasures; For how to play the new media in the film and television production anddissemination of personal advantage, the article proposes to focus on personalizedrecommendations reflect the film and television production and dissemination.For outstanding problems exist at this stage, the author believes that "content is toocommercialized and vulgarization, there is a tendency deviate from mainstream culture,""inadequate copyright protection, the impact of the creators of enthusiasm","micro-film profitmodel the new media environment is not yet clear,""video creators not well aware of the newmedia’s potential for film and television art help "four most prominent issues.Development path for film and television production and dissemination of the new mediaenvironment, from the perspective of both the future development direction of futuredevelopment of film and video art communications platform were discussed. The authorbelieves that the future of video communications platform, should seize the "new media," themedia, focus on play to its strengths, efforts to catch up with the pace of development to catchup with the times, but new media is not an alternative to traditional media, the two shouldcomplement each other, play to their strengths competitive differentiation. Television on thefuture direction of artistic creation, the author starts from how to meet the meet the individualneeds of film and television audience, how to explore new media in the field of film andtelevision production and dissemination of commercial potential, and how to achieve repeatedconsumption of new media, film and television works, how to mainstream film Institute andSmart TV business together, take the fine development direction were discussed.