The Comparative Study About The Mountain Climbing Festival Of Mengshan And Grassland Festival Of Nadamu

This passage is mainly based on the survey about the present situation and history of the mountain climbing festival of mengshan and grassland festival of nadamu .It compared the two festivals to find same and differences. it also analyzed the process of the physical and cultural festivals, the factors influencing the conduct and the trend of travel .its guiding ideology should be built on the view of scientific development and systematic theory .they essay put forward some suggestions about the two festivals to set up reasonable structural model and contents.Through the survey, it prove that people's enthusiasm for taking part in the festivals was great. the festivals had extensive bases of the masses. however, the power of dissemination was not enough. the theme of holding this activity was clear and the symbolic activity was obvious. But the guidance about people'conscious participation was still insufficient. the festivals could improve the local economy, yet in the aspect of tapping the union among different professions and the co-operation of enterprise groups to develop together ,they did not do well. There was not organic management during the festivals. they obviously led the development of the tourist industry around. But they were not in good harmony with the travel alongside and did not form a situation to expand big regional tour cooperatively. the two festivals had special local product while they lacked sales volume and strategies. They did not bring about nation-wide famous brands. From the sport events, they both owned advantageous ones, but could not tap the cultural intension deeply. So we should do more to improve the dissemination, design of the theme ,co-operation among the professions ,combination of districts, sales of the products and so on. According to the local actual situation, we can carry out some physical and cultural festivals whose themes are clear and definite. Thus we can correctly guide the whole people to build up their strength. As this consciousness is being increased, we can develop our economy, improve the local income .It will be beneficial to promote material civilization and spiritual values and enrich the social cultural life...