Eternal Beauty

When the author explores animation image design arts, unifies an important theory of Chinese esthetics ----artistic conception theory to research. Attempting to discuss artistic conception theory transplants to the emerging discipline---animation image design arts, simultaneously also integrates animation image design arts to category of esthetics.How to unifie is a question which faces. This article mainly analyzes Chinese and Japanese classical animation image design arts based on Baihua Zhong's theory about the artistic conception theory features and Chinese Painting artistic conception theory features.Then the author analyzed the reason how to produce the artistic conception .Finally I had got my own conclusions.