The Experimental Study Of Subliminal Non-numerical Anchor

Under the state of uncertanty, peoples decision-making often appears a lot of bias, in which anchoring effect is a common one. Anchoring effect study has been 30years history, study of anchoring effect has vertical comparison has four aspect, the type of anchoring, contain assimilation anchor and contrast anchor; the type of anchoring effect contain self-generated anchoring effect and provided-generated anchoring effect; the type of anchoring effect of mechanism, like contain insufficient adustment and a accessibility of mechanism; the infuence factor of anchoring effect. Transversal comparator anchoring effect, it has a base of anchoring and adjustment heuristics,has four aspect, from phenomenology verification anchoring effect; from mechanism discuss anchoring effect; from anchor modality research anchoring effect; from subliminal verification anchoring effect.The study is from anchor modality and from subliminal verification anchoring effect.Study 1, is to prove the remarkable anchoring effect which under subliminal, this study of anchoring effect have a wider significance. In this thesis ,the experiment verified that high anhor value which in the subliminal generate high values while low anhor value which in the subliminal generate low values.Study 2, is to prove the the impacet of anchoring effect of non-numerical anchor value which in subliminal . Anchor value can be classified as subliminal and unsubliminal.The fomer mainly experiments largly about un-subliminal anchoring effect, so approach subliminal anchoring effect have a reality meaning. the experiment verified that long anhor value which in the subliminal generate long values while short anhor value which in the subliminal generate short values.Study 3, is further demonstrates that subliminal anhors produced a selective increase in the accessibility of ancho-consistent target knowledge. Fomer studies about subliminal experlain mechanism just fresh, this study experience summed up by predecessors continue study subliminal experlain mechanism, found that the experlain of the anchoring effect which subliminal is A selective Accessibility Mechanism.The three experiments in this thesis were of gradual procedure in depth, including certification of existence of anchoring effect, and prove the mechanism of anchoring effect, which a whole process, to illustrate the impact of anchoring effect,and this process how to generate.