Swarovski Brand Showcase Design Of Commercial Space

This topic is Swarovski brand stores image analysis of the latest design is the store for China's domestic brands at this stage the problems raised. Store at the present stage of the overall image of the country updated slowly, in the human body and displayed on engineering considerations is too small, not adequately from the consumer psychology and emotional needs into account, resulting in sales of domestic products, the competitiveness of the stores are far lower than foreign luxury brands. Swarovski store in the family business a hundred years of history, has its own complete marketing idea, but the recent update of the new retail design, making their sales have been in the forefront of similar goods. This new image of the design elements, design, consumer research and other aspects described. Finally, list the sales of the top few Swarovski store design case. Thesis is divided into the following components:The first chapter is an overview of the brand Swarovski, Swarovski's brand from the establishment and development of a wide range of shops introduction summarizes the development stage appeared a new trend.The second chapter describes a variety of store premises and the form of the Swarovski store in the form of merit selection, and this form of the impact of consumer psychology.The third chapter is "The Beijing Parkson stores" Case Analysis and Research, the brand design elements of the object considered, exploring the main features of its design elements.The fourth chapter is "one East store in Chengdu Renhe" Case Analysis and Research, respectively, from the design elements of the first door, window, lighting the various aspects of analysis to explore the application of the design features of the show. This article updates the 2010 domestic brands after the shop for the actual case analysis, to explore a new image of the design elements of the application characteristics.