The Influence Of Consumer Psychology On Contemporary Packaging Design

Packaging is known to everyone. Traditional packaging has three functions.1. Capacity, the quality assurance function. After packing the products from the stress, vibration and impact damage. 2. Easy to transport, storage and marketing functions. 3. Convey product features and attribute information necessary for the function. The contemporary packaging design addition to traditional packaging functions Zhi Wai, more emphasis on consumer psychology in the grasp of an effort to woo the consumer's preferences, to meet their needs for psychological, ultimately promote the Mudi. Because in the contemporary market economy, under the premise of "customer is God." Standing theory of dialectical point of view of the conflict, consumer psychology and packaging design is a contradiction. The dominant consumer psychology, we can regard it as the main contradiction; corresponding packaging design in a relatively more passive position, so here we can package design as a secondary side of contradictions. Contradictory interplay of the two sides is a whole; both mutually exclusive and interdependent; not only against each other, but also inseparable. Development and changes in any of the parties will have a profound contradiction of the other party. The main aspects of this contradiction is psychological needs of consumers in the conflict on the secondary side of the packaging design strategies in no doubt that is clear and profound. Consumer Psychology on the impact of contemporary packaging design in response to different levels out. Specifically, is the psychological needs of consumers in the form of contemporary packaging design language elements, packaging design and strategic point to the development of contemporary trends in packaging design has a disproportionate impact. As for the contradictions in the secondary aspects of packaging design is concerned, we must actively adapt to the impact of key aspects from the conflict, it may be to some extent on consumer psychology, dynamic, positive effect; then meet the psychological needs of consumers make their own packaging design and consumer psychology of this contradiction in a relatively stable, harmonious state. This packaging design not only to achieve the purpose of promotion for products, but also play its own lead healthy, rational consumption of the initiative, so that consumers can self-psychological and packaging design is stable and harmonious development of the state sport.Chinese traditional philosophy of dialectical materialism and tells us that everything in the universe is constantly developing and changing, consumers, consumer psychology as well. People with social development and consumer psychology, market changes, changes in economic conditions at any time to change. Packaging design to adapt to this change, response of factors influencing consumers bring enough attention to contemporary packaging design To be able to play to their maximum on the effectiveness and efficient completion of packaging design of the task, it must be taken in different levels corresponding measures to meet the psychological needs of consumers, leading consumer health and reasonable. This is the historical mission of contemporary packaging design, that is for people, packaging, environment, earth's long-term friendly relations and people with the packaging and our own planet has become more harmonious and beautiful!...