Aesthetic Living

The study to the Mass Culture is not only a hot topic, but also a difficult one. From the angle of the media and the mass, we analyze the mass culture's special characteristic, disseminating process and effect on receivers, etc. Combined with the aesthetic adjusted element of culture, we try to describe the best disseminating and developing model of mass culture. Therefore to make out the possibility of Mass Culture's aesthetic and humanities building, the aesthetic living of mass.At the very beginning, we define the concept of The Mass Culture. It's the production of modern industry society, a kind of culture form whose culture production is made and disseminated by advanced teleology and media. The specialty of the Mass Culture is it's cultural and commercial characteristics; the production is also a commodity. It's a key problem for us to fully understand the Mass Culture.The Mass Culture shows it's cultural production through the disseminating activity of media. The positive effect of media is: forming a public information environment, richness of mass media and democracy of mass media. But mass media's teleology and tool are neutral, both the public media service and commercial media service are under the control of management goal, propagandized goal and commonality commonweal goal. The role and function which mass media plays owning to what the contain is and the aim people want to achieve. To fully exert commonality commonweal effect, to meet the common interest of public, depends on the people and organization which is control and use it, depends on the politic system in which mass media exists.The mass culture's production is "productive text". Audience are not only the consumers but also the text makers as the producers. TV program ,as a kind of commodity, is made and emitted in the finance economy and culture economy systems. Audience have different understanding to the same program, flowing body character comes into being. The computers on the Internet gather and send'4information in an asynchronous transferring mode ", mutual and active productionmakes mass become more individual, initiative and practicable. The Mass Culture brings Chinese people the liberation of sensibility, figure of mental , change of living value and rebuilding of life meaning. It's opening form and intended function, the excessive views it offers all resists to the categorized culture's boundary to human, it also offers a freedom road of spiritual liberation and personality pullulation.The Mass Culture's limitation makes aesthetic adjustment quite necessary, including: government's politic control, criticize of intellectual and aesthetics education to the mass.In the last part, we anticipate the culture development. Only fully plays the commonality commonweal function, meets the mass' aesthetic requirements with the adjustment of some elements could the Mass Culture realize the good combination of culture and commercial, the development of itself, the aesthetic life of mass.