A Study On The Art Of Advertising Language

Excellent advertises need the support of good advertising languages. Good advertising languages should be the language that can communicate the information in advertises better. In order to make advertising languages better, we must make them artistic. We can do so in many ways. But many books and papers summarize those ways only in the fields of rhetoric.This thesis discusses the art of advertising languages in the aspect of the acceptors, utilizing theories of information communication to analyze the art of advertising languages. At first, starting from the accepting process of the language of acceptors, this thesis discuss the recognition and understanding of speech, words , grammar and sentences in the advertising languages. Second, this thesis want to find out how to improve the recognition and understanding through the art, including the surface understanding and deep understanding. Third, basing on the selective factors of accepting information by the acceptors, this thesis searches some techniques in the aspect of language art, by which to find out some guide theories improving the understanding of the information which advertises communicate. At last, this thesis analyzes some unnormative phenomena of advertising languages, discussing how to make advertise creation more adaptive to the need of the social culture.