The Comments Of Language Environment Viewpoint Of Ad Copywriter's Creation

Advertising,which has a strong practicality,an extensive application,a rather later start and a rapid development,has put forward an imperative demand for systematic theory research. As one of the key factors which affect the last success of ad activity,copy write also needs the guidance of systematic theory.To meet with such needs,this article studied the survival environment of copy write relatively systematically,beginning with the entirely new viewpoint of copy write environment. At the same time,the article divided the copy write environment into three big systems:copy write environment of itself,inner environment of copy write works,outer environment of copy write works. By means of the connection between theory construction and practical application,this article analyzed the copy write environment gradually at the aim of ad effect,and came to such following conclusions:To create advertisement,advertiser must acquire a whole ad environment outlook to adapt to multi-level language environments. He also must try his best to avoid the restrictions of copy write which came from various kinds of factors of motional language environment. Only such,can ad obtain maximum effects.