The Industrialization Development Of Chinese Cartoon Industry

In modem society, cartoon industry has already been a integrated and modernized industry that melts art, science&technology, publication, toy-making, business, tour and broadcasting media together.The developed countries always pay much attention to the cartoon industry. In the new century, cratoon industry has already been an important broadcasting media industry. Many countries want to occupy the international market through developing cartoon industry.Although the cartoon industry in China had its golden days, the Chinese cartoon market has been occupied by the foreign cartoons since the mid-80's. The cratoon industry in China was still in the primary phases of its market development. After China joined the WTO, the domestic animated drawing will face more severe challenges and tests. Now Chinese cartoon industry are facing big questions in five aspects: conception, system, capital, copyright and talent. The Chinese cartoon industry wants to attract the domestic audience and reoccupy its market, even occupy the international market, in my opinion, we should take steps in eight aspects on the basis of consulting the successful experiences of foreign cartoon industries: cultivate complete cartoon market, take brand strategy, sale cartoon derivative products by multi-channels, develop comic industry, let the enterprises enter cartoon industry, strengthen the interflow of film and TV, foster special sale and industry manage talents. And at last it needs the energetical support from government at the same time.