To Break Out Of The Institutional Predicament

A paradox is present in Chinese native cartoon industry. It is that with the continuously increasing market requirement and the tremendous impulse from government policies, Chinese native cartoon industry doesn't receive corresponding rapid development. The most highlighted impact on Chinese native cartoon industry is from oversea cartoon products. The background of such impact is the conflict between an opened and hungered market and the fact that in the mean while the Chinese native cartoon products cannot meet the demands. The impact of oversea cartoon products is mostly from Japan. The different start-point of the competition between oversea cartoon products and the native cartoon products is the objective cause. The subjective cause is the 'inborn shortness' and 'postnatal malajustment' of Chinese cartoon industry. The substance of what Chinese native cartoon industry suffered in market economy is that when Chinese cartoon industry is facing the brand new environment, old system has not been abolished while new organization has not been built. The system issue is the root cause of restricting Chinese native cartoon industry development. If the system itself is not innovated, the outlet for Chinese native cartoon industry is not going to change, thus it will be no further progress during industrialization of Chinese native cartoon industry. In a word, the innovation of the system is for the industrialization of Chinese native cartoon industry.The innovation of this paper is that interpreting the practical difficulties in the development of Chinese native cartoon industry from the aspect of the development rule of cartoon industry. This paper is trying to compare the Chinese native cartoon industry with other countries' cartoon industry, analysis the development of Chinese cartoon industry from two aspects of vertically along the time and horizontally across the current situation.