Research On The Individualization Of The Brand Identity Design

The image vision of the brand discerns that designs and become enterprise's brand strategy important means and component day by day instantly . As how brand go out of one's own distance of image become the important subject Chinese in the face of global market.At products homogeneity ization era, consume the division decision brand oneselves of colony make a reservation in pursueing each other the same moving towards values pluralism, image individualized way, And this too exactly vision language individualized trend drive the factor brand image design thoroughly.Use scientific method to with rich in one's own region or national culture characteristic it admits to be can perfect to annotate native country brand key vision language of value by this national consumer Cut out using, enrich and develop the China brand image vision and discerns the methodology of designing and guides the concrete practice work.New idea or mode of thinking have been channelled into offering more thinking for the thing that we examine the traditional culture idea closely again to link degree, and the appearance of the new material of new technology has offered more possibility for design again of our traditional modelling . So long as we get hold of" romantic charm " of national culture, bold absorption and reference outside experience and culture, go on recreation that design scientific, finally sure to look for and appear and belong to we oneself" image design the law".