Visual Identity Designs Of Siming Glasses Shop

The time-honored brand has a long history, the connotation of enterprise culture and heritage is very strong, the former has a long history, excellent quality, unique style, the reputation of a reliable and famous the world, well known, but solely to consumers about that part of the glorious history of the old brand, was not desirable. The time-honored brand image of a lack of personality, brand logo relatively rigid, the lack of vitality of brand color, the overall image of the brand of old, and the gap between the modern enterprise is larger, in the edge of life and Death online.Subject to the time-honored Nanjing Siming shop visual identity design, for example, discuss the problems of time-honored brand visual identity design, brand visual identity at home and abroad by analyzing the design to illustrate the importance of Visual identity design for old brands.This article first tells research background, current situation, purpose, significance and method, revealing the history of Nanjing Siming optician, analysis of present situation of visual recognition of Siming glasses shop. Secondly, research at home and abroad, the old brand visual identity design, from see the brand mark with business transformation and expansion of the scope of business, change; brand color can short time greets, leave deep impression to the consumer; brand advertising using simple and concise language and figure with visual impact, can greatly improve its own advertising appeal. Finally, the Siming glasses shop were visual identity design, mining Siming glasses shop development history from abstracts available elements of logo design, enterprise standard font retains the original logo in the official script font. This is the inheritance of the old logo.