Research On Visual Identity Design System In Brand Image Building

Brand image in a sense is a kind of totem, it in a commercial society has rich connotations, is a recognition by the mass audience and have certain mental content symbols. Therefore, in today's society, the brand is in a sense a sign of a recognition by audience, is a kind of brand is on behalf of the enterprise or group, and the nation's spirit, is a widely agreed to be the value of the concept. And the visual image of the brand is brand connotation of external forms, it can arouse consumers' eyes and heart.Especially some image and emotional rich visual design can make the brand of the convey information and emotion to the limit, which can be across the region, race,language, culture, the limitation of these differences, make great differences of consumers can rely on the image of the visual symbol connotation and reach a consensus, thus, with the idea of brand value can experience the feeling.Based on this understanding, this paper studies the brand image shaping the visual communication design, is also comply with the trend of the development of globalization, to adapt to the needs of the development of visual culture in today's society. Then, this paper divides four chapters to; To discuss the brand image shaping the visual communication design. In the first chapter, this paper expounds the relevant brand image from overall shape, then analysis the theory of visual brand image shaping the role. The second chapter, analyzed the application of brand image shaping the visual communication design. In the third chapter, this thesis combined with the specific case analysis brand image, so in order to "based on the analysis of visual communication of the brand image shaping case" to this chapter content. The last chapter of this paper is on the basis of the former three chapters, to our country the present situation of brand visual image shaping do some analysis and put forward some feasible Suggestions. This chapter is a summary of all papers.In modern society, brand image is a fashionable word. It not only active in the field of industry and commerce enterprise, but also all over the news newspaper,people's leisure time to talk about. Part of the company institutions mentioned the word is in order to follow the fashion, the pursuit of novelty, brand doesn't really go tostudy, to shape the brand image. Even though some agencies to the brand image has a lot of investment, and put them into action, but it is a pity that they lack the correct ideas and knowledge, so can not reach the expected effect. In this context, this paper aims to analysis the brand image, the application of visual communication design and classified summarized, finally to correct some misunderstanding between the enterprises in the brand image shaping. Hope the research of this paper help to the practice of our country brand image shaping.