Research On Digital Product User Interface Under Homogeneity Background

Nowadays, Human Society has already step into the digital and information age. As a result of the Industrial civilization development, Globalization have brought far-reaching influence on the human society. Consumption Digital Products as a new comer in electronic products market has now gain a huge part of market share. And its profits keep growing because of the advantage functional and daily life related factors. In China, the market of digital products also grows rapidly. This kind of high-speed Growth brought new problems; a phenomenon so called "Homogeneity" has showed up. Because of the industrialized mode of production and the same technological foundation, more similar products appear in market. As a customer, to find a favored product appears to be a difficult job in this huge digital product market.Because of characters of Information age and consumption society, affections of homogeneity became more extensible. People start to focus on this problem and try to solve it. Homogeneity is not a state, but a measurement of degree. Because of its particularity, digital products affects more seriously. So, this article is mainly on the user interface of the digital products with the homogeneity background. Hope it may do some help for those producer fights against homogeneity. Also hope it may give some useful clew on solutions for Chinese products who didn't have technical advantages.This article has six chapters:Chapter one is the introduction part explains the background and meaning, research content and methods of the thesis. And the definitions of many concepts are given.Chapter two is mainly about the cause of the digital products homogeneity. This part also includes the positive and negative influence of the homogeneity. Research and analysis about the solutions are also being discussed (mainly on the solutions of the UI design).Chapter three is the basic research of the product user interface. Basic theories, classification, formation and the development course of user interface are discussed and analysis with the view of the design.Chapter four is extended research of part three. Starts with the character analysis of the digital product interface, this part discussed contradiction in user interface, and goes deep on the inertia problem in the interface.Chapter five starts with the cognizance of the information from the interface, analysis the information of the interface by sort. With the research of the semasiology and semantic, this part discussed the cognizance and design of the incarnate figure of the product information.Chapter six researched tectonic design of user interface by the point view of systematization. Synthesize all the research results, a user interface design method and principle under homogeneity background is given...