The Adaptation Between Creation And Consumption

LiYu's choice of business-oriented literary creation seems to be accidental, but actually it is inevitable. His love of freedom and bis power of understanding are incompatible with the rigid imperial examination system. The timely intervention of war made him abandon the idea of seeking fame through the imperial exam. The shaking of the belittling-business idea, the influence of his family background and the requirement of life, al these factors propelled him to take over his father's business. He opened a new situation where literature and business are combined, thus taking a big stride towards the adaptation of literary creation to market.Since LiYu's creation is business-oriented, inevitably it is under the guidance of the consumption trend. In order to occupy a larger share of the reading market and own a more extensive reader community, he takes the following measures: in topic, he cares and makes use of people's psychology of seeking novelty; in structure, he as far as possible satisfies the readers' needs with a happy ending; in plot, he repeatedly employs the modes such as " brilliant scholar and beauty"," honest official", and "the poetic justice" ; in theme, he wraps it up with the coat of moral to win a smooth and official way of circulation. Apart from this, he also utilizes his talent in business: he intentionally caters to the reader's psychology of consumption, and consciously operates on the novel's form and content, with the elegant form to stir readers' interest and multiple content to satisfy their reading experience. He is good at catching the readers with original chapters, gladdening them with humors, absorbing them with complicated plots, and attracting them with personal comments. His works not only satisfies the scholar's sentiments, constructs temperate space for women, but also soothes the parent complex of some readers and dispels the minister's puzzle to a certain degree.By choosing business-oriented literary creation, LiYu tries to adjust the clash between creation and consumption, alleviate the opposition between art and...