Walking Between Artistic Goddess And Business Giant

Different times are featured by different literature. With the restructuring ofeconomic and cultural systems, the Chinese literature in the 1990s still keptinteracting with the time, communicating with the world and resonating with China'sinnovation in history, politics, economy and technology. The winding course and thecomplex patterns of the literature at this time comprise polarization, clashes andrestructuring of literary schools, reconstruction of literary patterns, dilatation andtransformation of literary space under the contexts of the marketing economy andglobalization, and integrity and all-round transformation of literary acceptance andtransmission. The symbolic reflection of the culture of a time ---"the best literarysellers"--- sprouted astoundingly. Integrated rules and mechanism were made withregard to writing, planning, editing, publication, sale and consumption of these workswithin merely three decades in China, which is assumed to enter the age of best sellers.On the contrary, the theoretical study of the best literary sellers lags behind, thus wefind ourselves in the situation of"hot market, cold research". How to drive the healthyand sustainable development of the best literary sellers through theoretical study hasbecome a greatly concerned issue in the academic circle.This dissertation is composed of three parts: introduction, body and conclusion.The part of introduction illustrates the significance and value of the theme. Theanalysis of such concepts and relevant questions as best sellers and best literary sellershelps review the academic research both at home and abroad, which is followed bythe introduction of the dissertational research contents, ideas and methods. Thedissertation takes Marxist materialism as the fundamental guiding ideology, and theunification of history and logic as the basic research route. With the outlook of the integrity between China and the west, it goes beyond the object of the study throughthe macroscopic research and microscopic analysis and takes the route of combiningthe exterior research and interior research so as to characterize the study by reality,directionality and academic value.In Chapter One, under the historical background and economic situation specificto the 1990s, the writer makes an analysis of the production and creation subject ofthe best literary sellers, and probes into such questions as the marketing literature inthe approaching market oriented time, the transmission of publishing houses frompublic institutions to enterprises, and the change of the writers'identity and ways tolive.In Chapter Two, the writer makes a reference to the Chinese cultural ecology inthe 1990s, illustrates the close relations between the best sellers and mass culture andmedia culture, probes into the present situations of the Chinese mass culture, literaryreading and consumption of the public and the media force of the production of thebest sellers.In Chapter Three, the writer, by means of research methods such as topology,analyzes and summarizes the production modes and operation patterns of the bestliterary sellers since 1990s. According to the content orientation and discourse form,he makes a summary of the types of Life Regression, Legendary Romance andChrono Cross. Besides he takes either brands of the best sellers or specific texts ascase study, and probes into the operational modes of typically meaningful best sellerssuch as"Common Tiger","Wolf Totem"and"Youth Literature".Referring to the history of literature, in Chapter Four, the writer ponders andstudies macroscopically best literary sellers'classical or"historical"issues. Hepointed out that the prosperity of best sellers symbolizes the disappearance of theconflict between the high browed literature and the low browed one, and the generaltendency of literary popularization, has built a joint between the history of literarydevelopment and literary practice, has restored the real complexity of the history ofliterature, and has improved the authenticity and vitality of the narration of the history of literature. He also probes into the conflict and integrity between the best sellers andthe contemporary literature, and the probability and extent of canonization, withreference to the variety of literary development in the process of globalization.In Conclusion, the writer presents a futuristic development of the best literarysellers in and after the 21st century.