Investigation Research On Consumption Psychology And Behavior Of The Undergraduates In Huangshi District

Serving as a cognition, emotion and intention of social living conditio consumption psychology and behavior is showing the spirits of age as well a(?) trend of social development. So the study on consumption psychology and behav is an important and special view, analyzing social living conditions and behavior the social members. Because of the particularity of the education background, (?) campus environment and the aged phase, the undergraduates become a spec(?) group of consumption, who is different from the other groups of consumpti(?) Meanwhile, the undergraduates are in the front of the public culture a consumption, so studying and analyzing their consumption psychology a behavior is good for understanding the consumption trends of the youth of the ti(?) and even the whole next generation.This thesis is trying to study the consumption psychology and behavior of t(?) present undergraduates. Its analyzing methods are from six aspects, i.e. t(?) conception of consumption, the motivation of consumption, the standards consumption, the constitutions of consumption, the expectations of consumpti(?) and the consumption situations of the undergraduates with poverty. With the stu(?) methods consociating questionnaire with visiting and talking to the individuals, t(?) author had made the spot checks to the undergraduates of Hubei Normal colleg Huangshi Science and Technology college and Huangshi Vocational and Techni(?) college. The valid samples are 293, containing 153 male and 140 female studen(?) 164 rural and 129 urban students.The results of investigation are as follows:1. The conception of consumption of the undergraduates is main economizing, while pursuing high standards. There is less difference in t(?) conception of consumption between rural and urban undergraduates.