The Consumption Of Art In The Digital Era

Human stride into the twenty-first century, the "information explosion", "The digitization survives"; "digital age" words are nothing new. In the digital era, digital technology as the representative of modem science and technology not only changed the way the production and transmition of art; it also changed the form and concept of art's production and consumption. In the age of digitization in which the idea of consumption is dominant, the art's consumption should be paid more attentions to among many aspects of the commercial art production.The concrete object of this paper is art's consumption in the digital age which is characteristic of computer technology and internet. Firstly, the main content lies in a series of evolutions of art's transmition mode. Including three important characters: the transmittion is through time and space, it is alternant and initiative; The focal point is the two main characteristics of art's consumption: image consumption and technical aesthetics. In the age of images, reading pictures generates the culture of vision which leads to "thought of vision", that change the aesthetic appreciation relation between human and world. The images liberate human's thought, at the same time restrain their imagination, the literary language gradually declines. So it is evitable for artists in the digital era that how to find a perfect combination point between text and image, and combine with their advantages. Theorists who focus on the facts should also pay more abstract attentions and offer systematical instructions. In addition, it is obvious that there is specification character upon the art's consumption of the digitization age. If there are no computers, we can not appreciate multi-media works. In this sense, art's consumption mainly depends on technology. Though we should realize that however the technology develops, the spirit of art and supreme concern on human being behind the technology are the most important. Finally, this text attempts to search for the potential culture logic of the art's consumption in the digitization.