Design Creating The Miracle

Content:This text has expounded the fact from such respects as the famous culture of local characteristic, wine, etc. that designing the individualization, nationalization, region culture had in wine brand means, focus on the value designed to the brand to reflect and explain one by one. Propose designing the importance in the brand is popularized in brand, and the value that the brand is designed reflects.With nine revitalize to well workshop Co., Ltd. and Sichuan Xiao " well workshop " that design center design and make Lin wine brand, etc. research that design as the example. The design of the wine brand of" well workshop " melts China's long traditional culture in the brand design of the wine, thus produce the wine with characteristic of Chinese and pack the design works; Design its make China and even Asian get near get decades also " Mobius " award of the golden cup ", have created one and another miracles. So proposition and is it design theoretical research and design to brand value theoretical research have sure theory and practice meanings to study of proposition.