The Research Of The Enterprise Culture Being Manifested In The Website Design

The company website show the different products to clients, and clients are involved interactively. Currently many company websites are similar, even the products and service information has not been changed for a long time. According to the investigation by ChinaDNS, there is no effort for about 11% company websites.The company culture is the behavior pattern with the concept, persuasion, value and behavior guideline shared by all the employees of that company. The company culture is the management philosophy based on the respect to the people, and it is the combination of the moral construction, the character of the company and the marketing requirements to the company, and it's the management methodologies with the power of culture. A good company culture can make the company advanced for tens of years.The company culture is the core of the company website, a company website without the company culture will not have its own character and usually copied from others.Although currently the competition of the websites depend on the opportunities, technologies and other conditions. In the future as the social economics and technologies development, the differences among websites will be smaller and smaller just involving those opportunites and technologies. If so the value of most websites will be small. To avoid this, the respect to the people and inspire the people will be more and more important.This article based on the design methodology, company culture, web technologies, compare the websites belong to national and oversea companies, and describe the using the company culture in web site construction.According to our research, the website should represent the company culture. A good website should be the bridge between company and its clients, interaction with clients, and the company can understand the client's requirements deeper and deeper with the deeper relationship to the clients via the website.