Today, the famous logos are symbol as spirit, status, value of individuality and an image of a corporation. A well designed logo signals the existence of a company and its strength, services and products offered. The aim of a logo is to create a lasting impression on a customer's mind. Logo can be a picture, a word, a slogan or a combination of word and picture. We name all of them as TM (trade mark). In all of TMs. 80% are font logos. When some designers create a logo they always take it for English letters. They lack confidence in creating logo with Chinese characters. Chinese characters are a live hieroglyphic system. They are an apotheosis as physical symbol and graphic character. These are all predominance in font logo designing. As a Chinese designer, we should develop our traditional culture to design logos with Chinese characters. The logos should be provided with national feature and Zeitgeist. 'They can be enjoyed by the people from all of world. The research is based on above-mentioned standpoint. I write the dissertation to research into the methods of logo with Chinese character. The methods consist of Chinese font logo and graphic character logo.The research begins with the configuration of Chinese character. I research into symbol of the hieroglyph and blend it with the conception of modern logo. Two ways are involved in the research:1) inherit the productions of Sinologists and the successful designers, analyze the successful logo works to summarize the rules of logo designing, and2) use Latin logo for reference.What 1 expound in this article bears on the methods of Chinese character logo-designing. The dissertation can help the designers to build up hope of creating a logo with Chinese character and it can also be for reference. |