Research And Implement On Chinese Square Character Of Logo Design

With the economy being globality and freedom, the logo designing as propagative symbol is faced with new challenge. There are new role and function in logo. Logo is not only a symbol of commodity but also a carrier of enterprise idea and culture. It holds the balance with distribution and figure of enterprise. A strong artistic expression of logo with pictographic characters and symbol and abstract and character bring visual language. There are new social value and economic value and cultural value. The increasing attention to China of world and Chinese respect to national culture give a chance to the Chinese square character. Then, more and more Chinese square character is given birth.With the increasing development of medium, the cultural form of characters is filled in image. Modern graphics become special symbol of transmition. The Chinese square character come of picture. The Chinese square character go through picture and picture and character and pictographic character to today's character. So it is necessity to apply the Chinese square character in logo designing with characteristic of image and wisdom of pictographic and visual awareness and abstract. There are profound cultural details in Chinese character logos. It becomes the best means to transmit national civilization. It is the important method to create national style. It open out national and special artistic conception and become fresh carrier of cultural development and holding. There are three angle of "change form to get idea"and "remain form to get spirif"and "borrow form to send idea "to summarize the method of the Chinese square character logo'form, which are used for reference. That Chinese square character hanging together logo is the course of sending and holding and exceeding with modem designing consciousness. " Distill and derive from form"; Traditional handwriting art is art of image with form to express ideas. It is a treasure that former present us. "Following and extending meaning"; There are spaceless interspace in traditional and lucky meaning of the Chinese square character. "Hold and send spirit "; the spirit of traditional handwriting art and image of Chinese square character add new conception.