Dancing With Characters

As a kind of tool, which convey the civilization, express the thought and exchange the ideas, has already been introduced to each design field in the modern society. With the violent development of social economic, culture, science technology and the mass media, the function, the form and the esthetics of characters have already changed unceasingly, Compared with the situation of the past ten years, the biggest change is the writing application playing a new role in graphic design. For example, characters as the outstanding and main design element in the poster design have already become a kind of effective formal language and means. Designers pay more attention to perfect use of the script with new typeface . The characters are playing the vision function of the information transmission mainly, and important carrier transmitting information in poster design. People understand the ' meaning ' by understanding the " shape " of the characters and Completing the transmission and acceptance of information ,then regard the unique " shape " as the media of information of transmitting .We can experience its enormous life force and appeal from the viewpoint of informationization , artistic and vision that see design art of the characters. Not only having information transmission and reading of function, but also having a kind of figure fascination as the carrier of vision in characters. Using the form of the figure to express the characters which not only can be readbut also can be see, so the characters are irreplaceable design element compare with any other design element and which cause the designer's pay more attention to it. In the poster design with regard characters as the theme, the designers all over the world use the national characters to create the form language with strong vision appeal and colorful results, such as in^ materiak rich interests and three- dimensional, etc.As to the characters design, we not only should learn to create words, but also should understand how to use words. An excellence designer should use words to transmit information accurately and effectively and have the concept of" designing " to the characters . we should break through the inherent impression, traditional thinking, the existing design language and the existing technical design that the characters cause to us, We should not only pursue the perfect form but also pursue the sense of the cultural feeling, historical and responsibility under the form The excellence vision works use not only the form of representative to attract people, but also the strength of inherent to pull themselves together! Regard designing as one creation form of culture, it should embody deep and unique culture and may have eternal artistic value just like this.