| Debate on visual culture in current academic field offers us a perspective studying on taking advantage of advertisement for image representation. Advertisement possesses all the characteristics of visual signs (symbols) and at the same time the meanings implied in the signal forms can be conveyed to their fullest. The paper attempts to analyze advertisement's culture function from its external formation to formal elements with a view to inquiring the cultural implication. It is concluded that visual culture could be named by way of its specific means of communicative perception, and although culture is classified and forms differently, its required aesthetic value and cultural core shall be consistent. The implied meaning beyond cultural forms is still in the pursuit of aesthetic culture. In this sense, to take further study of this problem will be great of importance to current culture reflection.
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