Fashion Sterrt Shooting Researchin In Consuner Culture And Visual Culture

With the rapid development of productivity and the continuous improvement of the economic level,consumption has gradually become a major social activity that occupies people's daily lives.Western society has ushered in the era of consumption,and the cultural form of consumer society has formed a consumer culture.At the same time,with society The rapid development of scientific information technology and the emergence of a variety of new media have made the image occupy life,and the visual has replaced the text.People have undoubtedly entered the era of visual culture.With the rapid growth of economy and technology,the widespread use of the Internet,the urban life,hedonism and desire in the consumer society satisfy the image,film and television occupy life,people pursue visual carnival and emotional pleasure,fashion street shooting in consumer visual cultu re Under the background of the times,and in the "reading picture era" under the intensified,has become a common practice at home and abroad.As a cultural phenomenon accompanying the rapid growth of the Internet,fashion street shooting is born in the visual consumer society.What problems exist in the development so far? These are the significance of theoretical thinking and the value of academic research.At present,the research on street shooting is mainly from the perspective of communication and involves a narrow field.Based on the integration of various types of academic materials and access to theoretical resources,this paper combines the social phenomena and ills of street shooting with sociological perspective.Interdisciplinary analysis of mul tiple disciplines,the article comprehensively explains the origin,characteristics and development process of street shooting,and theoretically reflects and criticizes it from the two cultural aspects of consumption and visual culture.Finally,examine t he development of current street shooting.The unfavorable phenomenon appeared,and made relative suggestions for the shortcomings of street shooting,and proposed a vision for the future development of street shooting.