The Research On Stamp Design Of Modern Olympic Games

Olympic stamp, the transmitter of Olympic spirit and culture, has been an important part of Olympic after its development for more than 100 years. The article does some research into Olympic stamps from the perspective of graphic design. The development of Olympic stamp can be divided into three stages: The 1~st stage is from the first to 15~th Olympic Games, no attention was paid to stamp; The 2~nd stage is from 16~th to 26~th Games with an increasing number and different styles; The third stage is the nearest two 27~th and 28~th Games, featured by vivid design of digital times. The value of stamp design lies in that it can express clearly the culture and Olympic strategy of host country, from which we can see the development of graphic design. The design is under constant change: from still to active, from plain to colorful, from complicated to simple. The article offers some practical conception: subject, design, print, material and distribution to Beijing Olympic Games.