The Research Of Olympic Visual Image Design

The Modern Olympic games is a kind of sport that based on the social and cultural phenomenon, the Olympic visual image as its spiritual and cultural material carriers, is the cultural signs and ideological content artistic expression of the Olympic games. 2008 Beijing Olympic Games will be hold soon, at this time around the visual image of the Olympic Arts to study, will promotes the development of not only Olympic games but also China's art and design fields.The paper study the image design of Olympic games From the perspective of the art design, and with order of the history, the present and the future.First, the paper introduces the concept and the content of the Olympic image design, and analyzes its development process. Then the paper selects the representative successive Olympic image design in the Olympic game sessions, studyies the features of Olympic image design from four Aspects which inculd the national culture, artistry, creativity and the characteristics of the times. On the basis of previous research, the paper will focus on the analysis of the 2008 Beijing Olympic visual image design. Talking about the background, the tasks and challenges , the design concepts. It also analyzes the representative elements of the visual image which is existent now, and the author put forward the own attitude to the exploitation of visual image design and the organization trait of Beijing Olympics. Finally, the author analyzes tendency of Olympic visual image design, with the Olympic games and the art design development.The accomplishments are as following:1: The national culture, artistry, creativity, the characteristics of the times are the most important features of the successive Olympic visual image design;The Olympic visual image design promotes the development of the modern Olympic games, and the development of the art design.2: The development and organizational characteristics of 2008 Beijing Olympic image visual design is the development and organization based on the national cultural, as well as the spread and Innovation of c Natural cultural resources.3: With the development of Olympic games and the development of art design, the Olympic visual image will show a diversified design, digital and sustainability characteristics in the future.