Study On Application Of Digital Photography On Contemporary Plane Advertisement

Photography is an outcome of industrial society;a modern media of vision transmit. Its naissance and development is synchronous with science and technology. The naissance of photography improved the showing technique of plane design. In the process of it continues improving, photography is used to plane design. Now it has been an indiscerptible part of showing technique.In 19th century the main technology of photography is semi-mechanization, then in 20th century is mechanization and electronic, now in 21st century is digital and network. The development of science and technology brings a huge reform space for development of photography technology and art. The naissance and development of digital technology is an epochal event in the history of photography. Digital technology brings not only the change of equipment, but also the reform of existent mode and the change of conception. Digital technology brings not only the change of equipment, but also the reform of existent mode and the change of conception.This dissertation includes six parts, preface, chapter 1 to 4 and conclusion.The main target of the preface is to introduce the background and theactuality of this subject, then analyze its significance, contents and research method.Firstly, this paper expatiates on the development of photography and digital photography. According to this course, we know the naissance of digital photography is an inevitable outcome of technology's development and conception's update. Photography had widely used on plane advertisement design in the 20th century.Secondly, according to superior and inferior analysis on traditional photography compare with digital photography, we know the exploration on photography technology, photograph equipment and material accelerate the development of contemporary plane design. Digital photography has lots of advantages such as directness, swiftness and flexible latter making;these affect on creation conception, method and create a new space for those.Thirdly, based on the movement property of contemporary art, the paper analyzed its influence to photography. Then according to analysis of photography conception's change on plane advertisement and the application of hand-draw on plane advertisement, we know photography's showing method continuously development with the movement property's change of contemporary art. Meanwhile, the creation-conception of advertisement also accelerate the reformation of photography technology. As a new technology, digital photography has obviously advantages on plane advertisement design. Photography is an important creation method, it greatly developed showinglanguage and shape of plane advertisement. However, the appearance of digital photography make this language and shape wider and deeper.Finally, the paper analyzed the application of digital photography on plane advertisement design. According to acquirement and saving of digital image and latter making by software, we discussed the flexibility of digital photography on contemporary plane advertisement.In high developed information society, ordinary photographic technique is unfit for need of high speed. Digital photography is outcome of society develop to a certainty phase. It is a revolution to traditional photography system. It makes great change of advertisement maker's thought and method. There are other important changes compare with traditional photography, such as digital image process, save and send. Digital photography requires the maker not only has professional skill of traditional photography but also has ability for using software to assist original image, so that the maker can achieve anticipative effect. The photographer's general ability will become more powerful. Along with digital course, new run mechanism and workflow are establishing and progressing.Judging by research of this paper, we can forecast that digital photography will replace traditional photography and become the main measure of contemporary plane advertisement photography.