Research On The Develop Trend Of Chinese Tea Packing Design

As a traditional pruduct in China , tea represents the Chinese classic cultural significance and image.Along with the development of the market economy, it demands the tea packing design developing towards the direction of brand-designing and internationalization.To incarnate the Chinese style, tea culture is the spirit, brand packing is the strategy, it must use the modern style to make the traditional culture meet the modern aesthetic point of view.At first, starting from the origin and classification of tea, analyzing the cultural characters of tea-things and tea drawings. By analyzing the tea spirit, it is concluded that the tea packing must contain the cultural spirits.Then starting from the situation of the tea market, to analyze the real situation and cultural characters of tea packing, also the problems in the graphic design and series design. By the analysis of market and design, it is concluded that the Chinese design of tea packing tends to be green,individual, and brand—designing.