The Research On The Play Of The Dongba Visual Art-Element In The Design Of The National Product Packing

The Dongba culture vision element is the Dongba culture the iconicity culture which presents after the historical precipitation, is performance which the Dongba culture philosophy condenses. We must let the product packaging be able to influence subtly and accept by the appreciation approval, most important is pursues the Dongba culture the emotion and the traditional culture foundation, then carries on the refinement and the change to it, reasonable application during ours design.The Dongba culture vision element acts as in the packing design are the brand image or the advertisements propaganda role. Must the typical graph element increase in the product in the concrete design process by the Dongba culture in the unique cultural breath, arouses consumer's national culture sympathy by the Dongba writing, the unique color embellishes the product by the Dongba culture in the packing design, This can demonstrate that the local nationality product the cultural characteristic, can propagandize the local traveling effectively, promotes the economic development, is advantageous in the national culture inheritance and the development, is advantageous deepens in the national culture development with moves toward the world the organic synthesis.Must enable the Dongba culture the visual element to be able to introduce in the modern product packaging design, to extend and develops, making new thingies form packing, in modern product packaging design utilization need "relationship of form and spirit isomorphism" the design idea, namely must resemble from "exterior" with "immanence" resembles two aspects to take steps the design, takes it in the understanding foundation "exterior", Dongba culture visual element in modern product packaging design direct application, Dongba culture visual element matching characteristic in modern product packaging design application.The Dongba culture's visual element will integrate the national product in the packing design, is not simple "the imitation" and "diverts". What we need is in studies and understood that the Dongba culture in the foundation, discovers the new question, the new flashing temperature, is carrying on the packing to suppose the time, by the modern esthetic consciousness, the modeling idea and the manifestation carries on to the traditional Dongba culture's visual element creates again.