The "Performance" Of Movies In The Age Of The Experience Economy

In the age of the Experience Economy people won't fall over themselves for the imagination like Utopia or ultimate religion any more. With an eye to the release of geist and the improving of living quality, people advocate the enjoyment on-line and the instantaneous happiness. As a result, the taste becomes more and more daily, being utilized by commerce at the same time. Then art of the time has turned into the consumable of the masses and reveals the trend that translating from Concept art to Performance art, without meaning or truth. In the same way, the function of movie which has two calling cards artwork and merchandise, is turning from Expression to Performance.The initial movies merely reproduced the reality externally. When it became an absolute art, obtaining the function of expression simultaneity, it began to shoulder the responsibility that shows the meaning and unfolds the truth. Nowadays more and more movies discharge those burden and pay attention to the sculpt and the performance mostly. "Performance" is the scarfskin of a film, which contacts with audiences straightly. In the age of the experience economy the performance movies are prevailing, which bending themselves to the sculpt and catering for the demands of the masses.