Preliminary Study On The Development Of The Post-cinema Market In China On The Globalization Background

Globalization has stridden across the economic context and has turned into a normal context in analyzing the international affairs nowadays. Under this condition, Western movies, especilly Hollywood as their main part,have not only created miracles of box-office income, but also advanced their business to erode the post-cinema market in China. Being lack of market concept, legal system, business institutions and sale experience, Chinese movies seem feeble to compete with the challenges from foreign movies.First,this thesis explains the purport of the paper. The post-cinema product's ability of message creavity and transferance make the difference from other common goods under the globalization background. The post-cinema product as media has the persist ability of propagandizing, and therefore it is somewhat tinged with color of ideology. When the stronger culture invades the feebler one, it takes away substantial profit and what leaves behind it is its ideological mark. In this case, it is of great significance to research on the the post-cinema market development,not only from the perspective of profit but also from that of ideology.The thesis adopts the methodology of the cross-discipline theory, analysis of logic and demonstration,macro-survey and micro-discuss to describe the history of the post-cinema market, analyzes the character of post cinema market in both China and USA, reveals the causes of the rapid development of post-cinema market, and finally brings forward the 4C-sale-theory and the tactics of the post-cinema market in China according to the special character of post-cinema product and market.