"globalization" In The Context Of The Film Development Road,

As China is deeply integrated to the world in economy and polities, China and the rest of the world are closely relative, and all kinds of impact and pressure come along with it. Chinese film, which has hundred years of history is getting involved with the globalization, it also encounters all kinds of unprecedented problems and challenges. In one way, Chinese film experiences a high-speed industry-liked development. Many home-made market-oriented movies are produced and presented to the audiences and warm up the box office, however many people are tied of these kinds of movies; Some small and medium invested movies arose attention and enjoy good comments among challenges of the imported Hollywood movies and home-made big movies, but they fail to get good box office. How to balance the market-oriented movie and article-oriented movie is a problem that we need to solve. In another way, Chinese and other country's movie industries are facing the impact of Hollywood movies and penetration of America value. How to strengthen ourselves to prevent the domination of Hollywood movies is an international issue.With the direction of my tutor, I start the research the road of Chinese film development under the globalization environment, based on the knowledge I learn in theory and two and a half years of experience in the Shanghai Movie Group.I will recall the development of Chinese film over the past one hundred years, and analyze the movie market situation at home and on abroad. Base on Chinese film characters and China's social situation, meanwhile use the successful experience for reference in other countries, especially Hollywood's experience, I try to research an industrized road for Chinese film, which will have its Chinese characters and coordinate with the trends and characters of most of movies in the rest of the worldThis article includes four chapters as below:ChapterⅠRecall the development of Chinese film over the pass hundred of years and find out its own characters.ChapterⅡStudy the movie development characters in other countries and find out what we can use for reference.ChapterⅢAnalyze Chinese film industry situation under the globalization environment, and find out our advantage and shortage in the international movie industry and then research the way that can reach mutual-benefit economically and socially for Chinese film, by strengthening the advantage and reducing the shortage.ChapterⅣIntroduce a "big cake", that is "post movie market". Analyze the current situation of "post movie market" in China and introduce the great potential of it and expect this "big cake" will arise the attention in Chinese film industry, which may be a reference for movie development.All in all, under the serious competition environments, industry should well know himself and open the market for the imported movies, meanwhile develop overseas movies markets. Make use other's experience for reference and maintain its own characters. This is the road for Chinese film development.