Xi'an Line Cinema Development Research

China's film industry development process, it is bound to the modern enterprise system is to use the operating mode to the large-scale production of the film industry process. Which, cinemas and the introduction of the system of the film industry reform is the top priority of the road. Since 2002 , cinemas in the country implemented the system reform, the emerging 30 of the several cinema lines, identified cinemas in China's film market of the development of the basic framework. Nearly six years, cinemas system in China's film market, further deepening the development of the Chinese film system has brought startling changes on China's film distribution and film system and the whole pattern of the film industry has had a far-reaching impact.China's cinemas have one, two, three of the points, a second-class cinema lines and cinema operators there has been a great difference, it is estimated that China's current more than 30 cinema lines should be restructured to be within the normal 10, Cinemas and the powerful combination of mergers, competition, integration in the future the market will be under the rules of survival of the fittest, the cinemas of regionalization and integration trend has become increasingly evident. Television now Xi'an active in the market, shows that the reform of the national cinemas of this trend. At present, for the region Cinemas research little case study analysis, this paper attempts to Xi'an distribution in the cinema, theater building for the specific market situation objectively study to cinemas in the actual operation of the market research for the integrated research, the combination of National cinemas in the larger environment of the development trend of the market in Xi'an Television active several cinemas during the actual operation, the business model and marketing links, and concrete one to see small, to show the successful operation of cinemas for the promotion of market-oriented reform and the impact on the development of the cinema provide a feasibility analysis and reflection.