The Study Of The Calligraphy Painting Seal Art In The Modern Visual Communication Design

In the Chinese traditional culture the long-term development process, the calligraphy painting seal art is the art that has traditional special features most in the traditional art. They cause the concern of the modern designer increasingly, and be an important design chemical element, integrate modern visual communication design creations gradually in. Design realm in the modern, to the confidence with design principle of this"return to tradition", the usage of the design language, the analysis of the spirit content is the important subject that the visual communication design realm currently.This text discussed the calligraphy form of written and sketch, painting respectively of the composition and the artistic conception expression, seal's marking characteristic and craft etc.. This text think that these Chinese traditional calligraphy and painting arts such as calligraphy painting seal art and the thinking of Chinese modern visual communication design to exist a kind of positive interaction relation; In the visual communication design for the usage of the calligraphy painting seal art is for traditional calligraphy and painting art of another method inherit, and in the process design the work application, as to it's the development and the issemination of the form and the spirit content.The calligraphy painting seal art enhanced the race style of Chinese modern visual communication design. In the meantime, the calligraphy painting seal art also informed the design thinking to produce certain influence to the modern visual communication design. The calligraphy painting seal art is the design language of the Sinicism, as to it's make use of properly, can inform the localization development of design to have to the certain propulsion function to the Chinese sense of vision.