Research On Application Of Brush-ink Art In Visual Communication Design

Visual Communication Design, not only refers to the design of a simple sense, in fact, is a re-creation of culture. From the surface to some extent, the design, in the modern representative of a country's comprehensive national strength.The accumulation of thousands of years to form a unique national culture, however, the design of culture is often inextricably linked with its culture relationship. History as a contemporary sense of mission and responsibility is necessary to explore the designer should be creative in the design which embodies the characteristics of China's national design. Today, as a result of the "global village" of the formation, leading to the East-West blend of cultures, this is a common promotion, a good opportunity for common development. However, the individual designers under reference, learning the hat, unscrupulous plagiarism, copying the design of the Western countries that this is a kind of cultural exchanges along the way to give up our traditional culture, loss of "self, lost direction. Then, in carrying forward the tradition and design issues will further the development of ink art element into the Visual Communication Design, not only for the ink of the transmission and continuation of the arts has opened up a new world, but also rich in its language. Through this integration, to some extent, retained the domestic Visual Communication Design of the national character.Today's era is the "global village" era and cultural exchanges are very frequent, "integration" is not nothing new vocabulary. In such a large environment, how to pen and ink art elements and the combination of Visual Communication Design, designer of contemporary China has become the urgent problems. Therefore, the artistic elements of the ink, "deconstruction" and "the application of innovation" to create a rich cultural connotation of (?)inese designs to solve this problem is the basic method. Therefore, Visual Communication Design is only in the open, under the guidance of the spirit of interaction in order to develop healthily.In this paper, the art of Chinese ink painting, calligraphy pen and ink contained in the visual arts elements in the use of visual communication design as described in further discussion into the pen and ink art design elements and visual arts to convey the ways and means of combining the pen and ink art elements Visual Communication Design in the form of aesthetic expression are discussed, summed up the pen and ink art elements in the field of Visual Communication Design, as well as the application of innovation and the importance of the method, the artistic elements of the ink to a new awareness of and use of these treasures -ink and modern artistic elements of Visual Communication Design of the combination of a more closely, and Visual Communication Design will bring a new bright spot in the arts.