The Innovation And Development Of Visual Communication Design In The New Media Era

Advances in science and technology and the rapid development of the Internet,makes visual communication design full of longing and passion of hitherto unknown for the new science and technology civilization.The occurrence and development of new media greatly expand the way of message transmission,and continuously enrich the extension of visual communication design in new media.Because of the leap and development of new technology,the way of thinking and visual expression has been widely extended,visual language and design concepts have broken through the limitations of traditional media,brought a more broad space for design practitioners' creations.The research on Visual Communication Design in New Media Technology,provides effective way for the development of culture and science and technology industry.It has great significance to improve people's quality of life,and promote the progress of spiritual civilization and the development of material civilization.This paper is aimed at the support of digital technology,the network media as the main carrier,and the visual communication design of the media form which is closely related to people's work and life.The paper analyzes the characteristics of information dissemination of new media,clarify the innovation of new media technology make new opportunities for the development of visual communication design,and the influence of the diversification of new media on visual communication is discussed,as well as the resulting visual innovation.In this paper,after in-depth analysis of the mode of delivery of information in New Media and the innovation visual language and aesthetic psychological characteristics and other advantages,visual innovation based on the new media technology,summed up the new media visual communication of the two main forms of expression,and further expand and refine the research from the practical application.In the end,rethinking the innovation and development of visual communication design in New Media Technology,and the future trend of visual communication design in the new media era is also discussed.This paper starts with the background of the evolution and development of the media,analyzes the reasons for the rise of new media,and the characteristics of new media and its advantages in communication.At the same time,the connotation of visual communication design and the field involved in the in-depth analysis,expounds the influence of the change of the media and the intervention of the advanced technology,in-depth analyzes the development of new media technology and the new thinking of visual communication design,establishes the theoretical foundation and the origin of the research for the research of this paper.In the second part,through the analysis of the new media two-way interaction,multi integration,personalized dissemination of three modes of information dissemination,respectively,on the new media visual communication design,the four new language features of non physical,multidimensional,dynamic and interactive visual communication under the new media technology are obtained,and the aesthetic psychology of the new media visual language and the visual consumption of the mass in the digital image.It provides the research based on the concrete manifestation and the application in the design practice of visual communication design in New Media TechnologyIn the third part,thorough inquiry depends on two expression forms of visual communication design in new media communication,dynamic as the dominant visual communication design and multi sensory interactive design.In this paper,a large number of typical cases,through the practical application and performance of the study to further demonstrate the visual language in the future of new media communication in the form of innovation,given the theoretical basis and reference case to the designers in the concrete practice of visual communication design in new media.Finally,a series of problems in the visual communication design in the new media era are discussed,and the development trend of visual communication design in the future is prospected.