On Industrialization Of The Folk Culture

The cultural industry is one of the most potential industries in 21st century. It has become a basic indicator and key factor of the capacity for comprehensive competitiveness and sustainable development of the country and city. The cultural industry has risen rapidly in China and Fujian province, and it is taking an important role in the national economy and social development.But the cultural industry, when it is mentioned, refers much more to the urban cultural industry, which is represented by media culture and vogue culture, rather than the rural cultural industry. This paper presents the development of the rural cultural industry through the perspective of the industrialization of folk culture. Folk culture should and must become an important resource for the development of the rural cultural industry. The industrialization of folklore is an important way for the development of the rural cultural industry.The full text is divided into six parts:The first part refers to the investigation and analysis of folklore and cultural industry theory. A few important phrases involved in the article, such as folk culture, cultural industry, rural cultural industry, the industrialization of folklore, are definitely explained and analyzed.The second part refers to the appraisement of the basic situation of folk culture in the rural cultural industry development in Fujian province. This part analyzed the characteristics of Fujian folk cultural resources and introduced the Fujian distinctive folk cultural resources. It analyzed the status of culture construction, cultural production and consumption in Fujian rural area according to the results of the social survey and related data.The third part refers to the investigation of rural folk culture products in Fujian province. It analyzed the folk cultural products by an example ofthe development of folk cultural tourism ----"old castle and a gleam of sky"in Yongan City.The fourth part refers to a model choice. It includes the strategy thinking of exploring folklore in Fujian rural cultural industry by using the SWOT...