Research On The Development Of Rural Cultural Industry From The Perspective Of Folk Culture

Cultural industry is one of the most promising industries in the world today.As a new discipline,it has become one of the important indexes of comprehensive competitiveness and sustainable development of a country and region,and because of it has characteristics of low energy consumption and no Pollution,known as the "green industry." In recent years,the rapid development of cultural industries in China,especially the development of urban cultural industries,but the development of rural cultural industry unsatisfactory.The state’s attention to the development of rural cultural industry has gradually deepened,the development of rural cultural industry is more necessary and urgent.Folk culture is the most important manifestation of rural culture,unique,regional characteristics in line with the development of rural cultural industrialization requirements.Therefore,this article from the perspective of folk culture,the study of China’s rural cultural industry development,specifically to Sanjiang Dong Autonomous County of rural cultural industries as an example to illustrate.The first chapter analyzes the current situation of rural cultural industry development.First of all,this paper analyzes the current situation of rural cultural industry development in China,and explains the mode of rural cultural industry development.Secondly,we use SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of rural cultural industry development.The second chapter is to explain the feasibility of the development of rural folk culture,explain the development model and the main development principles.The third chapter mainly focuses on the development of rural folk culture industry in Sanjiang county.The author analyzes the foundation of Sanjiang County’s rural cultural resources and finds out that the development of Sanjiang County’s cultural industry is to grasp the folk culture to develop the rural cultural industry.Taking Chengyang Bazhai as an example,this paper explains the process and advantage of the development of rural folk culture in Sanjiang County,and sums up the disadvantages of Sanjiang county folk culture industry development.The fourth chapter is based on the analysis of the previous analysis,analysis of Sanjiang County rural folk culture industry in the process of development of inspiration,folk culture from the perspective of the development of rural cultural industry strategic thinking.