Yettie: A Pioneer Of The Information Age

At the beginning of the 21^st century when the United States strides into the Information Age, how can youth, the generation group with endless vibrancy and creativity, steps aside? Here rises yetties, the young entrepreneurial technocrats. As their label suggests, they are youthful people with venturesome enterprises and expertise in the information technology. They daringly participate in the current social transformation and help shape the information world as we see today. As a specific youth cultural phenomenon in the new millennium, do yetties have any connections with their hippies and yuppies predecessors? If yes, what are they? And how do yetties rise up in the new age and how do they shape it? Here come a torrent of questions. To better answer these questions and to better understand yetties, we have to observe them with historical and global perspectives and to approach them from the point of American social and cultural transformation.In the following chapters, I will provide detailed answers to these questions.The introduction deals briefly with intellectual youth and youth culture.Chapter one focuses on the introduction of the notion of yetties. Who put it forward and what are yetties' distinctive characteristics? In particular, I will have a detailed account of yettie CEOs, who are indeed the leader of yetties family.In chapter two, I will explore the spiritual origins of yetties in its predecessors of hippies and yuppies. Yetties' spirit of novelty, the creative destruction as called by Schumpeter, is a showcase of youth vibrancy and can be traced back to the rebelliousness of hippies in the 1960s, while yetties' entrepreneurship and greed for profits are muck like the money worship of yuppies in the 1980s. But yetties, given...