| The essential design element of distinct historical period and nations appears to us in a very multified way in modern design ,those made our both native and traditional design history and resource reveal in this multified design elements .We do see some globalized style spread and also self-admiration ,ethnical essential and national cultural .So that how to recognize our cultural identity in this global and mutified situation ,how to create ethnic character and perform native trends of aesthetic judgement in our design works must be in deep concern rationally.Massively ethnic trend of aesthetic judgement affected very much to the application of visional signal in graphic design. Whether graphic design by using ethnic visional signal not depend upon designer and planner themselves but the masses who are receiver of advertising information , only utilizing the icons, colors, and langngages which are complied with the trends of aesthestic judgment of the messes can strike a responsive chord and makes them accept it delightly . I do think this is not goog to blindly engage into globalization but quite important to keep their ground in this field . we could dedicate more perfect advertising only by performing ethnic philoserphy of aesthetic judgement , ideal of aesthetic judgement and taste of aesthetic judgement of the masses. |