Modern Graphic Design Creative And Aesthetic Study

Graphic design, as a visual approach that conveys information in an artistic mann er, is subtly affecting and changing life of modern people, for which we should pay s ufficient attention and have a clear understanding. This article first explains meaning a nd characteristics of graphic design, straightens out its scope and history, and further makes an in-depth research on creativity and aesthetics of graphic design through case analysis. It describes application and expressions of creativity in graphic design, its g eneration basis, and formation elements, and makes an analysis and reflection on the s tatus of research involving creativity and aesthetics of graphic design, with an attempt to find a feasible and effective method and strategy for sound development of graphi c design.In modern design, creativity is not merely a design skill, but also an external exp ression of design nature. Essential characteristics of design determine that creativity of graphic design can shift between infinity and finity. Only design works that comply with aesthetic demands can be widely accepted and realize the purpose of conveyance. This requires us to not only follow the requirements of actual design objects but als o integrate creativity with aesthetics, so as to continuously explore and move forward in the aspect of practice and theories.