The Research On Shanxi Merchants' Commercial Ethics And Its Modern Value

Shanxi merchants has existed for 500 years in business circle during the Ming and Qing Dynasty. It has created a magnificent and bright age in the Chinese commercial history. During its long development process, through inheritance and absorption, they formed the unique commercial ethics of their own, which played an extremely important role in its rising and thriving.The thesis tries to discuss from the rising, development, characteristics of the Shanxi merchants by citing a large quantities of historical proofs, and to analyze the Shanxi merchants'commercial ethics. Its basic ideas to guide the practical businesses contain yi-li ho yi, harmony and unity, and the criteria of commercial ethics contain honesty and credit, dealing fairly, treating the customer courteously etc, and the spirits of commercial ethics contain professional dedication, hardworking and thrifty, enterprising spirit, appointing people by merit, cultivating character etc, and the demands for inner value contain establishing a business, patriotism and generosity. Shanxi merchants'commercial ethics manifests the integrity of the commercial management practice and the social moral. Then it explores the modern values of Shanxi merchants'commercial ethics. Since that Shanxi merchants'commercial ethics grew up in natural economy and Chinese feudal society, it inevitably gave rise to the conflicts with the modern market economy. But its reasonable essence after sublimation could be combined with the modern market economy.Theoretically Speaking, the analysis of Shanxi merchants'commercial ethics can enrich the studying contents in commercial ethics, also can provide a new angle for the research of Shanxi merchants. Practically, it might offer a new" turning point" for the development of modern market economy, and construct the Chinese modern commercial ethics by providing new cultural resources .