A Study On The Modernization Of Shanxi Merchants' Ethical Tradition In The Age Of "Internet+"

Traditional Shanxi merchants'ethics,as an essential part of Chinese traditional thought,has a brilliant history. But with the advent of the Internet era, Shanxi merchants' ethics gradually dim over the years. With the application of big data, cloud computing and a series of science and technology, the Internet, together with traditional enterprise and industry made the "Internet +" industry model come into being, which exerts a huge impact on the development concepts of China's traditional industry. How to face the challenges formed by the "Internet +" and how to adjust itself to adapt to the development of the times, has become an important problems which must be solved for Shanxi merchants' ethics at the very stage.With the new culture gradually emerging and the old culture frequently being impacted, the traditional Shanxi merchants' ethics could survive in the market economic activities only by constant innovation, outstanding courage to achieve modernization. In the context of "Internet+", the realization of Shanxi merchants' ethics modernization requires not only theoretical support,but also the impact of objective conditions. In terms of theory,we must clearly define the business ethics and understand the modern nature of business ethics in order to make Shanxi merchants' ethics accurately position and find the direction of transformation. The concept of business ethics' introduction, which is considered the foreign ideas, to some degree,is in contradictions to China's actual economic situation, but as a generally accepted concept,it also plays a guiding role in the development of business in China. Therefore, in the cognition of business ethics and the concept of modernization, it is of great importance to define Shanxi merchants' ethics and modernization of Shanxi merchants" ethics. Overall development would be achieved by both theoretical support and objective conditions such as rules. The core problem for Shanxi merchants' ethics is the challenges and how to settle these problems in the course of transformation. When local culture meets with foreign culture and old thought meets with new thoughts, it'll lose itself. How to make full use of its advantages in this battlefield, absorb the essence of foreign countries, and constantly improve itself becomes the most prominent problems in the modernization process. It is the most urgent job for the modernization of Shanxi merchants' ethics to find countermeasures. If intrinsic ethics and values of Shanxi merchants can be applied,business spirit can be cultivated,stable ideological basis would be constructed. What's more,Shanxi merchants' ethics need to be reconstructed faced with challenges. Finally, building Shanxi merchants' ethics system which conforms to the "Internet +" era is the most important step to realize the modernization of Shanxi merchants' ethics. Shanxi merchants' ethics would become prosperous in the near future in the era of "Internet +" only when the modernization is realized.